Services for Business

Market Research and Marketing Solutions

“Understanding your customer is the key to success”

  • Identify the size of your current markets and potential new markets
  • Identify customer characteristics and market trends
  • Obtain vital information on customers and potential customers
  • Obtain vital information on your competitors
  • Product concept testing
  • Advertising and creative effectiveness testing
  • Customer satisfaction monitoring

What we Offer

  • Customer Satisfaction Surveys
  • Brand Awareness Surveys
  • Competition Research
  • Employee Satisfaction Surveys

We can also provide:

  • Population Profiling & Segmentation
  • Database Management
  • Sales Planning & Prospects Management

Quantitative Research Techniques


Face to face interviews – on the street or in the home
Telephone Interviews (CATI)
Postal Surveys (self-completion)
Mystery Shoppers
In-store surveys
Questionnaire design
Hall Tests
On-line surveys

   

Qualitative Research Techniques


Focus Group Discussions
In-Depth Interviewing
Brainstorming
Hall Tests
Ethnography